Using BNI® PromoCards for “Chapter Development”
An attractive “Mini Brochure and Invitation”
instantly presenting
the BNI® story and introducing prospects to simple basic facts, information and testimonials.
At the Core Group Development Stage:
BNI® PromoCards help enthusiastic
Chapter Members (especially new ones)
-
It is at the “Core Group”
stage that we ask “Core
Group Members” for their help to introduce contacts that
they may have or come across to BNI®.
-
It is naturally a time when they may not yet fully understand
the BNI® concept and system. It is often
the time that “New Members”
get most excited and immediately approach their best contacts. There may not be much time for training at this stage.
-
The BNI® PromoCard would instantly add credibility to their story and backs-up that enthusiasm. - They don’t have to suddenly become an expert on networking
to their friends.
-
They can immediately pass on the BNI® PromoCard as an invitation with details
of the meeting and a website, to potential guests so they can
check it out further for themselves. "Documentation Beats Conversation!"
-
It is at the “Core
Group” stage that we ask “Core
Group Members” for their help by introducing
any contacts that they may have or come across.
-
For example, often it may not be possible or appropriate to pull out brochures, marketing
materials etc. to back up their story. However they could at
anytime easily pull out from their wallet or purse a BNI® PromoCard in a natural way, as one would a normal Business Card.
The Existing Chapter:
- BNI® Chapters like most good business can experience a certain amount
of attrition so it is important to have our feelers out for
new “Chapter Members” all the time.
- After a “Chapter” has
been launched it still usually needs to increase it’s membership.
The BNI®PromoCards remain a valuable “invitation tool” which can be kept in the “Members Card Holder” and used at the appropriate time.
- They can be useful in several
ways in an existing “Chapter”,
for example, when creating a “Visitors
day” or just as a "invitation tool"
to keep inviting new guests each week.
- It would be especially useful
support for newer “Chapter Members”, who may have the enthusiasm but not yet have the full
understanding, confidence and inviting skills.
- As “Chapter Members” start to use the system
it will make inviting simpler and more effective, especially
for less confident inviters.
-
By making the invitation easier and more effective,
it will not only increase the numbers invited but also the success
ratio of invitations.
It will help increase and maintain “Chapter Membership”,
and may well open the flood gates in a lot of Chapters.
BNI® PromoCard Dispensers:
- They can be left in strategic places with “Chapter” details i.e. doctors, therapist, surgeries, boutiques,
etc.
- If a distributor owns a business, i.e. solicitor,
garage, florist etc. - they can neatly display an attractive
BNI® PromoCard dispenser.
An Additional Simple Strategy
- BNI® Members can use them by inoffensively
introducing themselves to local businesses and getting permission
to leave a dispenser of BNI® PromoCards in a strategic place. Maybe even
invite the owners to a meeting i.e. dentists, gymnasiums,
hairdressers etc.
Example of Invitation using BNI®PromoCard
A
“Chapter Member” can simply tell a potential
guest a little about their experience about BNI and explain that “we are
looking for i.e. a “Good Designer” to whom we might be able refer
some business”.
If
they are interested, it’s then simple and useful to leave the BNI®PromoCard as an invitation.
- It adds credibility – “Documentation
Beats Conversation”
- Confirms and reminds why, when
and where they are coming.
- Gives them something to show a
spouse to justify an early breakfast meeting.
- Reminds them of a Website where they can check it out further
It
is then best to suggest that, you will email them and then call
before the meeting, to confirm.
BNI ® PromoCards can be
customised by individual
Chapters and Members
- Can
be overprinted with an inkjet or laser printer.
- Using
“Microsoft Word” in “Print Setup” make “page size” 8.5mm x 16.5mm
or a little larger and type in details & fed
through printer.
- Convenient for labels or can be written on with pen or
rubber stamped.
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