Marketing Blind Spot;

Most successful businesses already understand the power of “Word of Mouth Recommendations” and counts on them to perpetuate sales.

A lot of attention is rightly given to the product or service provided in order to get existing clients to return and recommend their friends.

The amount of recommendations that a business gets, however, doesn’t just depend on how good a product or service is being provided – it also depends on how effectively, later on, a happy client is able to recommend.

In other words, the ratio of recommendations to clients that a business receives at present, it gets by what it’s currently doing.

Essentially a business is already doing the best it can. So the question is how can it increase the
“success ratio” and get even more recommendations from the same happy clients, then it is already getting?

There are two things a business can do:

1. Somehow improve the product or service even more, which may be expensive and difficult.
   
2. Have better recommendation strategies.

The “PromoCard Concept” is one such strategy.

At present businesses rely on the expertise and enthusiasm of happy, loyal clients to successfully recommend.

The Blind Spot that businesses often miss is that they can actually influence the “success ratio” of recommendations by simply increasing the ability and effectiveness of a happy client, to recommend.

This can most easily be done by getting a PromoCard into the wallet or purse of happy clients. This is done in various ways depending on the business, please look at “Marketing Strategies”.

For example; if after having provided the best possible product or service, a happy customer accepts an offer to take away a PromoCard, positive things start to happen!

A PromoCard will certainly be useful, if taken away as an attractive "Memento" and it will certainly "stand out in a crowd" of normal business cards.

More importantly though, is that the PromoCard is then readily available to be produced alongside any recommendation. It then comes into its own by greatly increasing the chance of converting recommendations.

What else could a business offer a client that they may put in their wallet or purse and that would have the same beneficial effect?

Ask yourself this question:

“When an existing customer recommends my product or service to a friend, how useful would it be, if they had a unique PromoCard of my business to hand, would it be valuable to help “back up” that recommendation?

That is why a PromoCard is often referred to by people who use them as

“2nd Most Powerful Referral Marketing Tool”